Privacy policy

This Privacy Policy describes how www.my-blades.com and my-blades.com (the “Site,” “we,” “us,” or “our”) operated by My Brands Limited collect, use, and disclose your personal information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device Information

Examples: browser version, IP address, time zone, cookie data, visited pages, search terms, interaction patterns.
Purpose: to accurately load the Site for you and analyze Site usage to optimize your experience.
Source: collected automatically via cookies, log files, web beacons, tags, or pixels.
Disclosure: shared with our service provider Shopify.

Order Information

Examples: name, billing and shipping addresses, payment details (including credit cards, Google Pay, Amazon Pay, PayPal), email, and phone number.
Purpose: to fulfill your orders, process payments, arrange shipping, communicate order details, screen for fraud, and provide marketing if you opt-in.
Source: collected directly from you.
Disclosure: shared with Shopify and Klaviyo for processing and marketing.

Customer Support Information

Purpose: to assist with your inquiries and provide support.
Source: collected from you.
Disclosure: not shared with third parties.

International Data Transfers

Our servers and service providers may be located outside your country, including in the United States. By using our Site, you acknowledge that your personal data may be transferred to, stored, and processed in countries outside of the European Economic Area (EEA) or your country of residence. We ensure these transfers comply with applicable laws, including using standard contractual clauses approved by the European Commission, to protect your data.

Behavioral Advertising and Cookies

We use cookies and similar technologies to personalize your experience, analyze usage, and serve targeted advertisements. For detailed information, please see the “Cookies” section below.

You may opt-out of targeted advertising via the following links:

Using Personal Information

We use your data to provide and improve our services, process transactions, ship orders, communicate updates, and, with your consent, send marketing materials. We do not sell your personal data.

Retention of Personal Information

We retain your personal information as long as necessary to fulfill our contractual obligations or comply with legal requirements. You may request deletion of your personal data, subject to certain legal or operational exceptions (see “Your Rights”).

Your Rights

If you reside in the European Economic Area (EEA), United Kingdom, or California, you have the right to:

Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict certain processing (including marketing).
Withdraw consent where processing is based on consent.
Receive your data in a portable format.
Lodge a complaint with your local data protection authority.

Learn more about your rights on the European Data Protection Board website or the California Attorney General’s CCPA page.

To exercise your rights, please contact us at info@my-blades.com or via the postal address below.

Security of Your Information

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure.

Automated Decision-Making

We do not engage in automated decision-making that has legal or significant effects on you, except limited fraud prevention measures by Shopify that do not impact your rights.

Cookies

Cookies are small data files stored on your device to improve your experience. We use cookies necessary for site functionality, performance, analytics, and advertising. Most cookies persist from 30 minutes up to two years.

You can manage or block cookies in your browser settings; however, blocking cookies may limit site functionality. For more information on managing cookies, visit www.allaboutcookies.org.

Do Not Track

Our Site does not respond to Do Not Track signals due to the lack of industry standards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, legal requirements, or our services. We encourage you to review it periodically. The “Last updated” date at the bottom indicates the most recent revision.

Contact Us

My Brands Limited
Friedrichstr. 114A
10117 Berlin, Germany
Email: info@my-blades.com

Last updated: June 3, 2025